From Jeff Goins’ article, “Trying to Be a Good Writer is a Complete Waste of Time“:

Don’t be good, be effective
Here’s the solution: Don’t be good. Be effective. Stop trying to be a good writer, and start trying to be effective.

Why? Because “good” is subjective. It’s meaningless. “Good” is an artifact from long ago when writers needed gatekeepers to determine the value of their work. In today’s creative landscape, the goal of writing is connection. Not lukewarm approval. “Effective,” on the other hand, defines a clear relationship between you and the reader. The goal is to be heard, to communicate a clear message to a particular audience.